Samsung 98 Inch UA98DU9000 Crystal UHD 4K Smart TV
Samsung 98 Inch UA98DU9000 Crystal UHD 4K Smart TV (2024) Original price was: KSh 450,000.00.Current price is: KSh 315,000.00.
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Samsung QA98Q80CAU 98 inch QLED 4K Smart TV

KSh 455,000.00

Specifications

  • Screen size: 98 inches
  • Resolution: 4K UHD (3840 × 2160)
  • Panel type: QLED (Quantum Dot)
  • Backlight: Direct Full Array (local dimming)
  • Processor: Neural Quantum / Quantum Processor 4K AI upscaling
  • HDR: Quantum HDR+, HDR10+ support
  • Refresh rate: 100Hz native (Motion Xcelerator up to 120Hz gaming)
  • Smart OS: Tizen OS
  • Audio: Dolby Atmos + Object Tracking Sound Lite (OTS Lite)
  • Gaming: VRR, FreeSync Premium Pro, ALLM, Game Mode Pro
  • Sound output: ~40W 2.2 channel system
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Description

The Samsung QA98Q80CAU (Q80C series) is a premium 98-inch 4K QLED smart TV designed for users who want a true cinema-scale viewing experience at home. Its massive screen size is the main highlight, making it ideal for large living rooms, luxury apartments, conference spaces, or dedicated home theaters where seating distance is around 3–5 meters.

At its core, the TV uses Quantum Dot (QLED) technology, which delivers a wide color spectrum and extremely bright visuals. It achieves near 100% Color Volume, meaning colors remain vivid and accurate even at high brightness levels. Combined with Direct Full Array backlighting, the TV can control lighting in different zones of the screen, improving contrast and producing deeper blacks compared to standard LED TVs. This makes movies, sports, and gaming scenes appear more realistic and immersive.

The TV is powered by Samsung’s Neural Quantum Processor 4K, an AI-based chip that enhances picture quality in real time. It performs 4K upscaling, which improves lower-resolution content (like HD YouTube or cable TV) to look closer to native 4K quality. It also adjusts sharpness, brightness, and noise reduction dynamically depending on the scene.

For HDR performance, the TV supports Quantum HDR+ and HDR10+ Adaptive, which boosts contrast and highlights details in both very dark and very bright scenes. This is especially noticeable in cinematic content like action movies or nature documentaries where lighting changes frequently.

Gaming is another strong area. The TV supports up to 120Hz refresh rate, HDMI 2.1, VRR (Variable Refresh Rate), and FreeSync Premium Pro, making it well-suited for PlayStation 5, Xbox Series X, and high-end PC gaming. Motion handling is smooth, with reduced screen tearing and lag.

Audio comes from a 40W 2.2-channel speaker system with Dolby Atmos and Object Tracking Sound (OTS Lite), which attempts to match sound direction with on-screen action. While decent, most users still pair it with a soundbar for full cinematic audio.

Smart features run on Tizen OS, offering streaming apps like Netflix, YouTube, Disney+, voice assistants, SmartThings smart home control, and screen mirroring. The design is ultra-slim with a modern bezel-less look, making it visually impressive even when turned off.

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